Walmart: Misfit
Brand
Date
Dec 2023
Description
Walmart’s 'Misfit' campaign centers on an animated narrative set within the aisles of a holiday-decorated department store. The commercial follows a teddy bear and a collection of toys brought to life, navigating the shelves amidst seasonal displays. Developed by agency Cossette with production by Merchant, the project utilizes a blend of live-action technique and character animation. The visual execution relies on vibrant lighting to establish a festive tone, complemented by sound design and a musical score provided by Berkley. The post-production and visual effects were handled by a52, with editorial work completed by Saints Editorial.
Style
Horizontal, Commercial, Retro
Techniques
Animation
Industries
Event
Christmas
Background
Retail Store
Context
TVC / TV Commercial
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