Walmart "BTS" 2022

About

Walmart’s 'BTS' campaign captures the bustle of back-to-school preparations through a series of candid, observational moments. The commercial leans into the high-energy environment of the retail floor, focusing on a family navigating their shopping list amidst seasonal stationery displays. The film utilizes a live-action technique to highlight authentic interactions between staff and customers, punctuated by playful costume changes that play on common school-themed events. Developed by agency partners Cossette, the project balances practical retail messaging with narrative elements centered on the shopping experience. Production was led by Circle Productions, with post-production and VFX handled by Rooster Post Production, FORT, and Alter Ego. The spot features sound design and music curation by Berkeley.