Logo

Walmart: Black & Unlimited

Brand
Walmart
Date

Jun 2023

Description

Walmart’s 'Black & Unlimited' commercial campaign spotlights a diverse array of Black creators and entrepreneurs across creative industries. The project navigates individual professional journeys, ranging from toy design and culinary arts to painting and hair styling, set within private studio and domestic environments. Produced by The Harbor Picture Company with creative development by Retrospect, the film utilises a live-action technique characterized by warm natural light and a shallow depth of field. The visual execution leans into clean, intimate compositions that focus on the physical processes behind product creation and artistic development.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries
Big Box Retail
Color
Mustard
Espresso
Charcoal
Background

Showroom

Context

TVC / TV Commercial, Brand Film / Corporate Video

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by