Walmart: Bedtime Stories Case Film
Brand
Date
Aug 2022
Description
Walmart’s Bedtime Stories case film captures the narrative of an incarcerated father and his young son, utilizing a cinematic live-action technique to bridge the gap created by physical separation. The film leans into warm interior lighting to balance the starkness of an institutional setting, grounding the story in a focused, intimate domestic exchange. The project was a collaborative effort involving FCB Chicago and FCB/SIX, with production support provided by Paradise Productions, Lobo, and Lord + Thomas NY. Audio elements were crafted by JSM Music, Paradise Productions, and Lord + Thomas NY, ensuring a consistent tonal resonance throughout the short-form film.
Style
Horizontal, Cinematic, Warm
Context
Brand Film / Corporate Video
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