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Walmart: America’s Cart

Date

Jun 2023

Description

Walmart’s America’s Cart campaign highlights the intersection of e-commerce convenience and everyday life. The commercial navigates the digital experience of browsing online shopping platforms, transitioning into candid, lifestyle-focused moments that feature various retail products in domestic and outdoor environments. Produced by 1stAveMachine with casting support from Paladino Casting, the project employs a clean, live-action technique to ground its narrative. The work focuses on the utility of digital retail services, capturing a range of daily necessities—from apparel to personal care—through a cinematic, nostalgic lens.

Style

Horizontal, Commercial, Clean, Nostalgic

Color
Jet Black
Forest Green
Context

TVC / TV Commercial

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