Vivienne Westwood
Pre-Fall 2024 Ad Campaign
Jul 2024
The Vivienne Westwood Pre-Fall 2024 campaign is a masterclass in the brand’s enduring legacy of subversive elegance, artfully bridging the gap between heritage-inspired romanticism and modern, architectural tailoring. Captured by photographer William Waterworth, the series leans into a moody, cinematic visual language that shifts fluidly between the tactile, rustic warmth of a weathered barn and the stark, dramatic isolation of studio settings. Under the creative direction of Andreas Kronthaler and the art direction of Joshua J P Davidson, the campaign channels a deliberate, curated stillness that elevates the iconic Vivienne Westwood aesthetic. The collection serves as an exploration of texture, juxtaposing heavy, organic stonework and dark wooden planks against the meticulous construction of pleated tartan kilts, structured jackets, and eclectic, graffiti-printed textiles. Kshitij Kankaria’s styling emphasizes this multi-layered approach, with intricate details like white ruffed collars, signature pearl necklaces, and patterned hosiery adding depth to the visual narrative. By balancing soft natural light with precise studio strobe techniques, the campaign creates a compelling, editorial atmosphere that feels both grounded and surreal. Featuring models such as Anna Cleveland and Arnaud Lemaire, the imagery captures a bold, unapologetic fashion energy, where sculptural silhouettes meet the raw, earthy textures of the rural landscape, resulting in a cohesive body of work that feels quintessentially Westwood.
Lifestyle, Editorial
Natural light
Luxury Fashion Houses, Fashion
Associated creatives
