Vivienne Westwood Pre-Fall 2024 Ad Campaign 2024

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Captured by photographer William Waterworth for Vivienne Westwood's Pre-Fall 2024 ad campaign, this striking portrait features a model draped in a printed garment styled with a pearl necklace. The art direction by Joshua J P Davidson complements the high-contrast lighting, which dramaticises the textures of the fabric against a dark background. Styling by Kshitij Kankaria accentuates the eccentric aesthetic characteristic of the house. The image exemplifies contemporary fashion editorial framing with precise attention to form and detail.