Vivienne Westwood

Apr 2025

The Vivienne Westwood A/W 25 collection campaign leans into an intimate, documentary-style aesthetic, moving away from traditional runway formalities to frame the season's garments in a minimalist, domestic context. Captured by photographer Pavel Golik, the series employs soft natural light to highlight the raw textures and structured tailoring of the collection. The imagery centres on a blend of layered, patterned knitwear and draped silhouettes, presented against neutral interior backdrops. Fashion styling by Sabina Schreder defines the presentation, balancing the brand's signature bold plaids and vibrant palettes with oversized accessories. The project features hair styling by Charlie Le Mindu and makeup by Lisa Michalik, contributing to a clean and tactile visual language. The campaign captures an editorial approach to luxury, emphasizing an effortless, raw presentation of the collection's complex fabrics.

Editorial, Vertical, Clean

Natural light

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