Vivienne Westwood

Dec 2025

The Vivienne Westwood Xmas Campaign balances high-fashion tailoring with avant-garde motifs, leaning into a playful aesthetic that subverts traditional festive imagery. Photographed by Felix Cooper, the series features an eclectic mix of sets that transition from raw metallic scaffolding and rustic hay bales to minimalist white backdrops punctuated by bold, graphic ornamental props. Creative production relies on detailed styling to unify the brand's heritage with modern silhouettes, including distressed denim, quilted velvet, and signature tartan. Set design by Rory Mullen introduces a structured, maximalist contrast to the models, while hair styling by Kim Rance and makeup artistry by Lauren Reynolds provide a clean, sharp finish. The campaign utilizes a mix of hard flash and soft light to highlight rich textures and earth tones across the various compositions.