Pre-Fall 2024 Ad Campaign 2024

Description

This image from the Vivienne Westwood Pre-Fall 2024 ad campaign features three models standing atop weathered stone boulders in an expansive rural landscape. A male model on the left wears a matching plaid suit with trousers and a blazer, while two female models in the center and right wear coordinating plaid skirts and jackets with distinctive hosiery and footwear. The natural lighting under an overcast sky highlights the rich red, green, and neutral tones of the traditional Scottish tartan garments against the muted greens and browns of the grassy field and sparse background trees. The composition captures a striking editorial atmosphere directed by Joshua J P Davidson and photographed by William Waterworth.

Style

Editorial, Horizontal, Desaturated, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Park

Context

Advertising Campaign