Virgin Voyages: Jen A.I.
Brand
Date
Jul 2023
Description
Virgin Voyages collaborates with Jennifer Lopez for the 'Jen A.I.' promotional campaign, positioning her as the brand's Chief Celebration Officer. The narrative plays out across high-production live-action settings, transitioning from the sun-drenched, white-decked environment of a cruise ship to the controlled, technical aesthetic of a modern studio. The project features work from VML New York, Deeplocal, and SpeakUnique. The visuals lean into a polished, commercial aesthetic defined by clean lighting and a warm, inviting color palette.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Scarlet
Background
Outdoor Pool
Context
TVC / TV Commercial
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