Virgin Voyages: JenAI

Brand

Date

Aug 2023

Description

Virgin Voyages introduces its latest project, JenAI, a commercial campaign featuring Jennifer Lopez in her capacity as chief celebration officer. The narrative toggles between the leisure-focused atmosphere of a cruise liner and the technical environment of a digital control room. The production, developed by VML US with production services from RadicalMedia US, leans into high-contrast aesthetics. It balances sun-drenched hospitality settings with a high-tech studio environment, utilizing VFX and visual effects to bridge the transition between live-action footage and digital interface elements. Post-production and visual effects were handled by Framestore New York, with editorial work by Cabin Edit.

Style

Horizontal, Commercial, Clean, Polished

Techniques

VFX / visual effects

Industries

Airlines

Color

Crimson

Pure White

Background

Set-dressed

Context