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Victoria's Secret: Pink Holiday

Brand
Victoria's Secret
Date

Apr 2021

Description

Victoria’s Secret presents a festive holiday campaign titled 'Pink Holiday,' a series of live-action spots capturing celebratory moments within a domestic setting. The project leans into a warm, lifestyle aesthetic, focusing on candid interactions between friends as they share gingerbread cookies and coordinate over video calls. Produced by Cadence Films with creative direction from Victoria's Secret Stores, the campaign prioritizes a natural light approach to establish a clean and bright atmosphere. The visual narrative is defined by a cozy, playful tone, spotlighting seasonal loungewear and red plaid pajamas in classic bedroom and kitchen environments.

Style

Lifestyle, Horizontal, playful, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Crimson
Pure White
Background

Bedroom

Context

Advertising Campaign, Social Media / Short Form Video

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