Brand
ProjectJoyride Campaign

Victoria's Secret Joyride Campaign 2026
Associated creatives
Tags
Description
A blonde model sits in the driver's seat of a vibrant red convertible sports car, captured in high-contrast natural daylight. She wears a bright pink satin-and-lace trimmed bra paired with color-blocked turquoise, yellow, and magenta lace underwear. With her arm raised to her head and hair swept by the wind, she expresses genuine joy with a wide-open laugh. The car's tan leather seating, detailed center console, and glossy red exterior frame the energetic composition.
Style
Vertical, Commercial, playful, Saturated, Warm
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Bubblegum (50%)
Sky Blue (20%)
Context
Advertising Campaign



