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Blonde woman laughing in a pink lace bra and colorful lingerie seated in an open red convertible sports car.

Victoria's Secret Joyride Campaign 2026

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A blonde model sits in the driver's seat of a vibrant red convertible sports car, captured in high-contrast natural daylight. She wears a bright pink satin-and-lace trimmed bra paired with color-blocked turquoise, yellow, and magenta lace underwear. With her arm raised to her head and hair swept by the wind, she expresses genuine joy with a wide-open laugh. The car's tan leather seating, detailed center console, and glossy red exterior frame the energetic composition.

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Advertising Campaign