Victoria's Secret: Holiday 2025

Nov 2025

Victoria’s Secret presents their Holiday 2025 campaign, a collection of commercial imagery spanning lingerie and sleepwear. The project features a diverse ensemble of models, including Irina Shayk, Adut Akech, Paloma Elsesser, Daphne Groeneveld, and Devyn Garcia, captured through a series of festive vignettes. Photographer Charlotte Wales utilizes a combination of soft, even studio lighting and natural light to maintain a polished aesthetic across the series. Stylist Malina Joseph Gilchrist anchors the seasonal visuals with detailed layering, incorporating plaid sleepwear and metallic holiday textures. The campaign transitions between high-contrast studio portraiture and playful outdoor compositions, leaning into clean, commercial photography techniques.

Commercial, Warm, Vertical

Advertising Campaign