Victoria's Secret

Nov 2025

Victoria's Secret presents its Holiday 2025 campaign, a series of imagery capturing a festive, polished aesthetic. Photographed by Charlotte Wales and styled by Malina Joseph Gilchrist, the project features a diverse cast of models including Irina Shayk, Adut Akech, and Paloma Elsesser. The campaign spans a range of studio and outdoor settings, incorporating elements from traditional holiday motifs to playful, clean compositions. The execution utilizes soft light and natural light to emphasize the textures of the apparel, which includes plaid sleepwear, loungewear, and detailed lingerie sets. The production leans into a vibrant, seasonal palette, maintaining a commercial feel throughout the stills.

Commercial

Lingerie & Underwear

Advertising Campaign