Brand

Versace Unbuttoned: A Story of Silk Shirts 2025
Associated creatives
Tags
Description
A shirtless man poses on a sandy beach at twilight, holding a tall surfboard upright with a bright red fin. He wears a patterned silk wrap tied around his waist over white briefs, showcasing intricate tattoos on his arm and thigh. The moody dusk sky and dark ocean form a dramatic backdrop behind the illuminated foreground figure. The composition captures a relaxed yet striking mood, photographed by Zac Bayly with art direction by Leonardo Ciacca and Serena Aureli for the Versace project Unbuttoned: A Story of Silk Shirts.
Style
Editorial, Vertical, Moody, Golden Hour
Techniques
Flash
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Golden Yellow (40%)
Crimson (10%)
Background
Sandy Beach
Context
Advertising Campaign, Lookbook