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Brand
Versace
ProjectUnbuttoned: A Story of Silk Shirts
Person with dark hair wearing a patterned black and gold silk shirt standing in ocean water at sunset

Versace Unbuttoned: A Story of Silk Shirts 2025

Associated creatives

Zac Bayly
Zac BaylyPhotographer
Leonardo Ciacca
Leonardo CiaccaArt Director
Serena Aureli
Serena AureliArt Director
Abby Bennett
Abby BennettFashion Stylist
Shella Ruby Martin
Shella Ruby MartinHair Stylist
Carmen Cicchinelli Production
Carmen Cicchinelli ProductionProduction Company

Tags

person wearing silk shirtsilk shirtblack silk shirtgold baroque silk shirtVersace silk shirt

Description

This editorial campaign image for Versace, titled Unbuttoned: A Story of Silk Shirts, features a person from behind standing waist-deep in dark ocean water at dusk. They wear a short-sleeved black silk button-down shirt adorned with an elaborate gold Baroque print and a prominent white mythological medallion graphic on the back. Splashes of sea water frame the lower foreground around the crashing surf. The sky above is dark with warm twilight tones near the horizon. The composition captures a cinematic, atmospheric mood outdoors.

Style

Editorial, Vertical, Cinematic, Warm

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Gold (40%)

Background

Ocean

Context

Advertising Campaign