Vermont Creamery
This is butter culture
Brand
ProjectThis is butter culture
Date
May 2026
Description
Vermont Creamery explores the tactile side of culinary preparation in its campaign, This is butter culture. The project centers on the production of cultured butter, utilizing macro videography to emphasize its smooth, golden texture across various food applications. From searing steaks in cast iron to melting into baked potatoes and flaky biscuits, the work employs live-action techniques and warm, soft lighting. Agency and creative lead Kate Monan oversees the visual direction, focusing on naturalistic styling and close-up, clean framing to highlight product consistency.
Style
Commercial, Warm, Clean, Horizontal
Industries
CPG / Packaged Food
Context
TVC / TV Commercial
Associated creatives
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