Vermont Creamery
Steak
Brand
ProjectSteak
Date
May 2026
Description
Vermont Creamery channels a tactile culinary aesthetic in this food campaign. The project centers on the visual process of searing, highlighting the product integration of butter across a thick-cut steak. The execution relies on live-action techniques and natural light, utilizing top-down framing to emphasize the texture and heat of the cast-iron environment. Creative direction was provided by Kate Monan, focusing on the sensory details of the preparation.
Style
Commercial, Square, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Chocolate
Cream
Background
Garage
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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