Vermont Creamery
Potato
Brand
ProjectPotato
Date
May 2026
Description
Vermont Creamery channels a focus on texture and process in this commercial for their butter products. The spot features an intimate overhead perspective, tracking a knife as it melts butter into the interior of a split baked potato. Creative direction by Kate Monan highlights the product in a minimalist setting. The execution leans into a warm, inviting aesthetic, using live-action technique to capture the melting butter and steaming potato surface.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Camel
Golden Yellow
Pure White
Background
Metal Texture
Context
TVC / TV Commercial
Associated creatives
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