Vermont Creamery
Potato
Brand
ProjectPotato
Date
May 2026
Description
Vermont Creamery’s 'Potato' commercial highlights the tactile application of butter to a baked potato, leaning into a food-focused narrative. The live-action technique uses warm, inviting lighting to emphasize the steam and texture of the product, presented in a crisp, horizontal format. The piece, featuring creative direction by Kate Monan, centers on a close-up, overhead perspective that underscores the brand's 'Butter Culture' messaging.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Camel
Golden Yellow
Pure White
Background
Metal Texture
Context
TVC / TV Commercial
Associated creatives
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