Vermont Creamery
Anthem
Brand
ProjectAnthem
Date
May 2026
Description
Vermont Creamery’s 'Anthem' spot highlights the versatility of their cultured butter through a series of intimate culinary sequences. The commercial centers on the product’s rich texture, utilizing macro cinematography to focus on the butter as it is whipped, spread across warm biscuits, and melted over steak. The execution relies on warm lighting and tight framing to underscore the golden hue and quality of the dairy. By framing the product within everyday food preparation, the film highlights the craft behind the brand's production.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Macro, Natural light
Industries
CPG / Packaged Food
Color
Golden Yellow
Cream
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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