Vermont Creamery
Anthem
Brand
ProjectAnthem
Date
May 2026
Description
Vermont Creamery’s 'Anthem' spot highlights the production and application of cultured butter within the CPG food sector. The commercial focuses on the texture and sensory details of the product through close-up cinematography, showcasing the butter as it is whipped, spread onto warm biscuits, and melted over seared steak. The film utilizes macro photography and natural light to emphasize the golden hue and smooth consistency of the product. By centering on the preparation of food, the work underscores the craft and versatility of the brand's offerings.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Macro, Natural light
Industries
CPG / Packaged Food
Color
Golden Yellow
Cream
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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