Vermont Creamery’s 'Biscuit' project captures the tactile nature of food preparation in this CPG commercial. The production leans into a warm aesthetic, focusing on the intersection of culinary craft and product texture.
The film utilizes a horizontal, live-action technique to observe the application of butter onto a freshly baked biscuit. Through clean lighting and a top-down perspective, the commercial highlights the contrast between the golden-brown pastry and the creamy, melting product. Creative direction for the campaign was led by Kate Monan.
