Veikkausliiga

May 2025

The brand identity for Veikkausliiga, developed by the agency BOND, provides a cohesive visual system for professional soccer. This project combines motion graphics with a custom display typeface, Scarf Gothic, to unify the league’s aesthetic across digital and physical touchpoints. The design incorporates high-contrast typography, vector-style layouts, and a vibrant color palette of neon green, magenta, and blue to reflect the energy of the sport. The system features dynamic motion design elements, including high-speed capture sequences and fluid transitions that emphasize athletic movement. Beyond the screen, the identity extends to environmental signage and architectural applications, where minimalist graphic logos are rendered against monochromatic backdrops. Lead creative work was steered by Jesper Bange, Nils Kajander, and Design Director Kirill Ratman, with motion design execution by Timo Bontenbal.

Horizontal, Commercial