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Brand
Veikkausliiga
ProjectBrand Identity
Football fans holding up a scarf with HJK Helsinki text in a stadium crowd during a match

Veikkausliiga Brand Identity 2025

Associated creatives

BOND
BONDGraphic Design
Jesper Bange
Jesper BangeLead Designer
Nils Kajander
Nils KajanderLead Creative
Arttu Salovaara
Arttu SalovaaraStrategist
Salla Rehula
Salla RehulaProject Manager
Kirill Ratman
Kirill RatmanDesign Director
Marko Mrkobrad
Marko MrkobradDesigner
Noora Kerminen
Noora KerminenJunior Designer
Timo Bontenbal
Timo BontenbalMotion
Toni Hurme
Toni HurmeLogo
Konsta Leppänen
Konsta LeppänenPhotography
Paavo Lehtonen
Paavo LehtonenPhotography

Tags

football scarfscarfhjk helsinki scarffootball supporterssports fanscrowd

Description

This black and white photograph captures football supporters holding up a team scarf bearing the text HJK Helsinki in a crowded stadium setting. The high-contrast lighting accentuates the textured fabric of the scarf and the animated expressions of the fans in the foreground. Created as part of the Brand Identity project for Veikkausliiga by design agency BOND, the image highlights sports culture and fan engagement. The composition emphasizes collective energy and movement within a sports venue context.

Style

Documentary, Horizontal, Action, Monochrome, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Soccer

Background

Sports Venue

Context

Advertising Campaign