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  • ·Veikkausliiga Brand Identity Scarf Gothic Typography
BrandVeikkausliiga
ProjectBrand Identity
Typography showcase featuring the word SCARF GOTHIC in various custom colorways and extruded letterform styles against a black background.

Veikkausliiga Brand Identity 2025

Associated creatives

BOND
BONDGraphic Design
Jesper Bange
Jesper BangeLead Designer
Nils Kajander
Nils KajanderLead Creative
Arttu Salovaara
Arttu SalovaaraStrategist
Salla Rehula
Salla RehulaProject Manager
Kirill Ratman
Kirill RatmanDesign Director
Marko Mrkobrad
Marko MrkobradDesigner
Noora Kerminen
Noora KerminenJunior Designer
Timo Bontenbal
Timo BontenbalMotion
Toni Hurme
Toni HurmeLogo
Konsta Leppänen
Konsta LeppänenPhotography
Paavo Lehtonen
Paavo LehtonenPhotography

Tags

scarf gothic typographyscarf gothictypographycustom typefacebrand identityletterformsfont design

Description

This typographic showcase features the custom headline typeface Scarf Gothic displayed across multiple variations against a solid black background. Created as part of the Veikkausliiga brand identity project by agency BOND, the presentation highlights different colorways, dimensional layering, and stylistic treatments applied to the letterforms. The layout is systematically organized into a grid system, demonstrating regular cuts alongside specialized multi-colored executions. The clean presentation emphasizes the structural qualities and geometric versatility of the bespoke font family.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Color

Pure White (60%)
Jet Black (40%)

Background

Black Seamless

Context

Advertising Campaign