Veikkausliiga Brand Identity 2025
Associated creatives
Tags
Description
This brand identity project for Veikkausliiga showcases custom typography arranged in three horizontal lines against a solid black background. Each row displays the Veikkausliiga logotype rendered in a distinct colorway and stylistic treatment, featuring geometric letterforms with dimensional shading. The top row presents the text in vibrant green tones, the middle row uses orange and purple hues, and the bottom row appears in crisp solid white. The graphic design work was developed by BOND with contributions from Jesper Bange, Nils Kajander, Arttu Salovaara, Salla Rehula, Kirill Ratman, Marko Mrkobrad, Noora Kerminen, Timo Bontenbal, and Toni Hurme.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, Vector
Industries
Basketball
Background
Black Seamless
Context
Advertising Campaign