Allas Pool

Oct 2025

The brand identity for Allas Pool serves as a comprehensive visual system that bridges architectural presence with cultural programming. The project channels a minimalist aesthetic through photography by Mona Salminen, which alternates between crisp, natural light outdoor captures and atmospheric, high-grain underwater imagery. These visuals are anchored by a core palette of vibrant blue and terracotta tones. Graphic design by BOND provides a cohesive framework, featuring bold, fluid typography and organic motion graphics that mirror the aquatic setting. Digital touchpoints, including a mobile interface developed by Evermade and Taiste, integrate these graphic elements with functional user-facing features, unifying the brand's identity across physical and digital platforms.

Vertical, Clean

Advertising Campaign