Various Campaigns
Rapha Fall 2023: Pro Team
Brand
ProjectRapha Fall 2023: Pro Team
Date
Oct 2023
Description
Rapha presents the Fall 2023 Pro Team collection through a series of cycling campaign images that capture the intensity of professional road riding. Photographer Vivek Vadoliya documents the technical performance apparel across various alpine environments, utilizing natural light to emphasize texture and motion. The project incorporates editorial, documentary, and commercial photography techniques. Through the use of long exposure, monochrome tones, and analogue film aesthetics, the imagery focuses on the relationship between athlete, high-speed movement, and rugged terrain.
Style
Vertical
Techniques
Natural light
Industries
Cycling
Color
Pure White
Context
Advertising Campaign
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