Various Campaigns: Rapha Fall 2023: Pro Team

Oct 2023

Rapha presents their Fall 2023 Pro Team collection, a sports campaign that captures the technical precision and endurance required in professional cycling. Shot by photographer Vivek Vadoliya, the series documents riders navigating open mountain roads, emphasizing movement and performance through a mix of editorial and documentary-style frames. The imagery utilizes natural light, shifting between warm golden hour tones and harsh daylight to accentuate the technical fabrics and ergonomic silhouettes of the cycling apparel. From high-speed action shots incorporating motion blur to intimate, grainy monochrome portraits, the project leans into aesthetic techniques that highlight the athlete in their environment.

Vertical

Natural light

Advertising Campaign