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Brand
Various Campaigns
ProjectRapha Fall 2023: Pro Team
Cyclist putting on a windbreaker jacket against a steep rocky mountain ridge in the Rapha Pro Team campaign.

Various Campaigns Rapha Fall 2023: Pro Team 2023

Associated creatives

Vivek Vadoliya
Vivek VadoliyaPhotographer

Tags

cyclist putting on jacketcyclist adjusting jacketcyclistcycling jerseycycling helmetwhite cycling helmet

Description

A close-up action shot of a cyclist adjusting and pulling on an outer wind jacket while in motion against an expansive alpine backdrop. Warm, direct sunlight strikes the cyclist's terracotta jersey and raised arm, contrasting sharply against the cool blue shadows of the rocky mountain face behind. The cyclist wears a white aerodynamic road helmet. Shot by photographer Vivek Vadoliya for the Rapha Fall 2023: Pro Team campaign.

Style

Editorial, Vertical, Cool

Techniques

Natural light

Industries

Cycling

Color

Terracotta (50%)
Slate (30%)

Background

Mountain

Context

Advertising Campaign