Parajumpers: F/W 25

Oct 2025

For its Fall/Winter 2025 campaign, Parajumpers explores the intersection of high-performance technical outerwear and contemporary urban styling. Shot against a neutral, concrete-textured backdrop, the imagery leans into a clean and utilitarian aesthetic that emphasizes the tactile qualities of insulated down, glossy nylons, and heavy winter knits. The project utilizes a consistent approach to lighting, employing soft and directional light to define the silhouettes of layered apparel. Photographer Mattia Guolo captures a diverse cast, including model Pace Chen, in a series of portraits that highlight the construction of the collection—from voluminous puffer coats to technical parkas. The editorial direction, led by fashion editor and stylist Mitchell Belk, focuses on intricate fabric combinations and functional details such as webbing straps, utility zips, and signature branded patches. The visual narrative is completed by hair styling from Gab Marozzi and makeup by Lucia Giacomin, maintaining a minimal and composed look across the series.

Editorial, Vertical, Clean

Lookbook