Parajumpers

Oct 2025

The Parajumpers F/W 25 campaign captures a contemporary approach to winter performance gear, focusing on the utility and tactile quality of the collection's technical outerwear. Shot against a neutral, concrete-textured backdrop, the imagery emphasizes the structured silhouettes of insulated puffers, parkas, and layered knitwear. The project leans into a clean, minimal aesthetic, utilizing soft directional light to highlight the contrast between glossy nylons, matte fabrics, and ribbed textures. The series, captured by photographer Mattia Guolo with fashion styling by Mitchell Belk, highlights a diverse cast to showcase the modularity and volume of the seasonal designs. Featuring model Pace Chen alongside a wider ensemble, the campaign remains anchored in a monochromatic and earthy palette, punctuated by occasional pops of vibrant red, orange, and yellow. With hair styling by Gab Marozzi and makeup by Lucia Giacomin, the editorial approach prioritizes clarity and material detail over complex staging.

Editorial, Vertical, Clean

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