For its Pre-Fall 2025 campaign, COS presents a collection defined by clean tailoring and minimalist menswear. Captured by photographer Pablo Di Prima, the campaign features model Noah Herbst in a series of interior-focused portraits that emphasize architectural simplicity and texture.
The aesthetic leans into soft, directional lighting and a warm, tonal color palette, highlighting the utility-inspired jackets and knitwear staples. Styling by Mitchell Belk pairs structured silhouettes with relaxed fits, while hair by Naoki Komiya and makeup by Crystabel Efemena Riley maintain an understated, editorial polish throughout the series.
