COS

Sep 2024

The COS Menswear Outerwear campaign presents a refined study in seasonal tailoring and urban movement. Photographed by Bryan Liston, the series utilizes an editorial approach to document a versatile collection of hooded jackets, structured overcoats, and puffer layers. The imagery balances the sharp lines of European architecture with the tactile, layered textures of wool and knitwear. Fashion editor Mitchell Belk oversees the styling, which emphasizes a clean, contemporary aesthetic through deliberate layering and focused silhouettes. The production incorporates both monochrome and warm-toned palettes, utilizing analogue film techniques and natural light to ground the subjects within their urban environments. With grooming by hair stylist Pål Berdahl and makeup artist Mel Arter, the campaign captures a precise, cinematic atmosphere.

Editorial, Vertical

Natural light

High Street Fashion

Street

Advertising Campaign