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COS: COS OUTERWEAR MENSWEAR

Brand
COS
Date

Sep 2024

Description

This menswear campaign for COS explores the architecture of winter layering, featuring a range of heavy wool overcoats, structured puffers, and essential knitwear. Photographed by Bryan Liston, the editorial series leans into a polished, contemporary aesthetic, utilizing a mix of monochrome grading and warm natural light to emphasize the rich fabric textures against classic urban backdrops. Fashion editor and stylist Mitchell Belk pairs structured tailoring with utilitarian elements, creating a layered look that balances clean silhouettes with functional comfort. The production features hair styling by Pål Berdahl and makeup by Mel Arter, with casting direction by Simone Schofer. The series, which features models Liam Kelly and Rachide Embaló, employs cinematic composition and analogue-inspired techniques to frame the garments within the street-level textures of a European city.

Style

Editorial, Vertical

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Background

Street

Context

Advertising Campaign

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