Various Campaigns
New Era x Mclaren Capsule Campagin
Brand
Date
Nov 2024
Description
This fashion campaign for New Era x McLaren highlights a new sportswear capsule through a series of studio portraits. Captured by photographer Maximilian Hetherington, the imagery features model Marvin Kwasi Addae in a range of branded apparel, including graphic t-shirts and hoodies, set against a dark studio background. The project channels a minimalist aesthetic, leaning into low-key chiaroscuro lighting to define the silhouettes of the garments. The compositions focus on the interplay between deep shadows and soft gradients to accentuate the details of the streetwear collection.
Style
Commercial, Moody, Minimalist, Vertical
Techniques
Low-key / chiaroscuro
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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