Various Campaigns: New Era x Mclaren Capsule Campagin

Nov 2024

This fashion campaign for the New Era and McLaren collaboration highlights the capsule's minimalist sportswear aesthetic. Photographed by Maximilian Hetherington, the imagery features model Marvin Kwasi Addae in a series of studio portraits that focus on the collection's clean silhouettes and subtle graphic branding. The project leans into an athletic, editorial tone, utilizing low-key chiaroscuro lighting to create deep shadows and high contrast against a neutral backdrop. By focusing on understated textures and minimalist composition, the campaign emphasizes the collaboration's functional design across several variations of the capsule's apparel.

Commercial, Moody, Minimalist, Vertical

Low-key / chiaroscuro

Black Seamless

Advertising Campaign