Brand

Various Campaigns New Era x Mclaren Capsule Campagin 2024
Associated creatives
Tags
Description
Model Marvin Kwasi Addae poses in dramatic low-key studio lighting for the New Era x McLaren Capsule Campaign, photographed by Maximilian Hetherington. He stands with arms crossed, wearing a black McLaren baseball cap tilted low over his eyes and an oversized white t-shirt featuring 'MCLAREN FORMULA 1 TEAM' printed across the chest. Deep chiaroscuro shadows define his posture against a dark seamless backdrop, accentuating the clean silhouette of the streetwear collaboration.
Style
Commercial, Square, Moody, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Streetwear
Color
Off-White (50%)
Jet Black (40%)
Background
Black Seamless
Context
Advertising Campaign