Brand
Various Campaigns New Era x Mclaren Capsule Campagin 2024
Associated creatives
Tags
Description
Model Marvin Kwasi Addae poses in a black short-sleeved t-shirt and matching black New Era cap for the New Era x McLaren capsule campaign, photographed by Maximilian Hetherington. The portrait utilizes stark, low-key chiaroscuro lighting that casts deep shadows across his face while subtly highlighting the contours of his jawline and shoulders. The minimalist composition is set against a dark studio backdrop, emphasizing the understated graphic details and clean silhouette of the sportswear collection.
Style
Vertical, Commercial, Moody, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Streetwear
Color
Off-Black (80%)
Background
Black Seamless
Context
Advertising Campaign