Various Campaigns New Era x Mclaren Capsule Campagin 2024

Description

Photographed by Maximilian Hetherington for the New Era x McLaren capsule campaign, model Marvin Kwasi Addae poses in a minimalist studio setting. He wears a light cream-toned matching short-sleeve McLaren graphic t-shirt and relaxed sweatshorts paired with a dark baseball cap, branded white crew socks, and clean white sneakers. Dramatic low-key lighting casts deep shadows across the frame while isolating the subject against a darkened background and a softly illuminated floor pool.

Style

Vertical, Commercial, Moody, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign