Various Campaigns

Jan 2025

Foot Industry 25 CNY explores traditional cultural heritage through a series of evocative editorial portraits and documentary-style compositions. Photographed by Hailun Ma with fashion styling by Runhao Li, the fashion campaign highlights intricate textiles, regional garments, and symbolic red accents against rustic architectural settings. The imagery employs an earthy color palette and analogue film techniques to capture celebratory gatherings, rhythmic group formations, and nuanced portraits. By integrating traditional elements with contemporary styling, the project maintains a clean and warm aesthetic, utilizing natural light to emphasize the textures of woven materials, floral embroidery, and layered clothing.

Editorial, Vertical, Warm

Analogue / film, Natural light