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  • ·Foot Industry 25 CNY Editorial by Hailun Ma
Brand
Various Campaigns
ProjectFoot Industry 25 CNY
Three people in embroidered traditional garments holding green bamboo poles tied with red ribbons over stone ground.

Various Campaigns Foot Industry 25 CNY 2025

Associated creatives

Hailun Ma
Hailun MaPhotographer
Runhao Li
Runhao LiFashion Editor/Stylist

Tags

traditional embroidered garmentstraditional ethnic clothingembroidered garmentsgreen bamboo polesbamboo poles with red ribbonsbamboo polesred sneakersred embroidered shoes

Description

Photographed by Hailun Ma and styled by Runhao Li for the Foot Industry 25 CNY campaign, three figures stand outdoors in traditional embroidered garments and red sneakers. Each subject holds a green painted bamboo pole decorated with tied red fabric ribbons pointing toward the stone ground. The composition focuses from the torso down, highlighting intricate geometric textile patterns, sleeve embroidery, silver bracelets, and modern footwear under direct natural sunlight.

Style

Editorial, Vertical

Techniques

Hard Light

Industries

Footwear

Event

Chinese New Year

Color

Scarlet (40%)
Pure White (30%)
Jet Black (20%)

Context

Advertising Campaign