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  • ·Hailun Ma for Foot Industry 25 CNY Bonfire Dance
Brand
Various Campaigns
ProjectFoot Industry 25 CNY
Dancers in traditional red and white costumes dancing in a circle around a central burning bonfire on a stone courtyard.

Various Campaigns Foot Industry 25 CNY 2025

Associated creatives

Hailun Ma
Hailun MaPhotographer
Runhao Li
Runhao LiFashion Editor/Stylist

Tags

bonfire dancetraditional dancersfolk dancersdancers around bonfiretraditional attirefolk costume

Description

A high-angle view captures a group of performers in traditional folk clothing dancing in a wide circle around a burning bonfire. Strung overhead across the open stone courtyard are festive, colorful triangular pennant flags. Photographed by Hailun Ma with styling by Runhao Li for the Foot Industry 25 CNY campaign, the scene balances dynamic choreography and celebratory heritage aesthetics.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Footwear

Event

Chinese New Year

Color

Scarlet (40%)
Pure White (30%)
Off-Black (30%)

Background

Public Square

Context

Advertising Campaign