Vans, USC: Vans X USC Launch
Date
Oct 2025
Description
The Vans X USC collaboration campaign spotlights the latest collection of casual apparel and footwear through a series of dynamic, high-energy sequences. Captured in a bright, white studio environment, the film pairs live-action performance with textured graphical overlays to emphasize the streetwear aesthetic. Produced by Sonder Films with creative direction by Frasers Group, the commercial utilizes a mix of clean studio lighting and lo-fi, VHS-inspired transitions. The edit focuses on energetic choreography to showcase the product line in a minimalist, high-contrast setting.
Style
Vertical, Commercial, Clean
Techniques
VHS / lo-fi
Industries
Color
Pure White
Jet Black
Beige
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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