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Brands
Vans USC
ProjectVans X USC Launch

Vans, USC Vans X USC Launch 2025

Associated creatives

Frasers Group
Frasers GroupAgency / Creative
Sonder Films
Sonder FilmsProduction

Tags

two young modelsyoung modelsmodelsvans footwearfootwearvans sneakerssneakerscasual apparelapparel

Description

This commercial campaign video for the Vans X USC launch features dynamic footage of two young models interacting in a bright white seamless studio environment. The video highlights casual apparel and iconic footwear with energetic choreography, transitions, and textured graphical overlays. The project was created by creative agency Frasers Group and produced by Sonder Films. Clean studio lighting accentuates the crisp streetwear aesthetics and product details throughout the sequence.