Vanguard
Do You Not Like Money?
Brand
ProjectDo You Not Like Money?
Date
May 2026
Description
Vanguard’s campaign, 'Do You Not Like Money', translates complex financial messaging into a direct, large-scale visual format. The production features a live-action narrative centered on two workers installing a massive billboard, utilizing the physical environment to frame the brand's core inquiry. The project leans into a cinematic aesthetic, defined by warm natural light and expansive outdoor framing. Created by Howatson+Company with production from Good Oil, the commercial emphasizes scale through its industrial setting and bold typography.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Natural light
Industries
Investment & Wealth
Color
Crimson
Pure White
Jet Black
Background
Rooftop
Context
TVC / TV Commercial
Associated creatives
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