Vanguard
Do You Not Like Money?
Brand
ProjectDo You Not Like Money?
Date
May 2026
Description
Vanguard brings a direct approach to its latest campaign, Do You Not Like Money. Developed by agency Howatson+Company, the project features live-action scenes of workers installing a massive, bold-typography outdoor advertisement atop a rooftop. The commercial utilizes wide, cinematic framing to capture the scale of the installation against an open sky. With production by Good Oil, the work leverages natural light and a warm color palette to anchor the production in a realistic, industrial setting.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Natural light
Industries
Investment & Wealth
Color
Crimson
Pure White
Jet Black
Background
Rooftop
Context
TVC / TV Commercial
Associated creatives
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