Vanguard: 10 Creative
Brand
Date
Feb 2025
Description
Vanguard’s 10 Creative commercial campaign leans into a series of candid, upbeat vignettes featuring individuals in a variety of public spaces. The work pairs naturalistic live-action footage with architectural surroundings, moving from vibrant floral landscapes to established urban parks and stone environments. Developed by AdSmart from Sky, the production utilizes drone footage to capture aerial perspectives of greenery and waterways, interspersed with grounded portraits. The series maintains a consistent warm aesthetic throughout, incorporating mandatory financial disclaimer text as a primary structural element of the visual sequence.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Color
Burnt Orange
Jet Black
Beige
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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