Vanguard
10 Creative
Brand
Project10 Creative
Date
Feb 2025
Description
Vanguard presents '10 Creative,' a commercial video campaign for the finance and investment sector. The spot features a diverse cast of individuals in various outdoor and architectural environments, including blooming gardens and urban parks, captured through a live-action technique. The project channels a warm aesthetic, balancing natural backdrops with structural elements. The production includes drone footage to establish location shots, bookending the human-centric sequences with an aerial view of a park pathway. Agency partners AdSmart from Sky led the creative development of the campaign.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Investment & Wealth
Color
Burnt Orange
Jet Black
Beige
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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