Van Heusen

Sep 2025

Van Heusen presents its Fall/Winter 2025 menswear campaign, capturing a series of portraits and editorial lifestyle shots set against the backdrop of an urban landscape. The collection emphasizes clean tailoring and professional silhouettes, featuring a range of button-down shirts, knit sweaters, and structured outerwear. Photographed by James Macari with fashion styling by Michela Buratti, the campaign leans into a cinematic aesthetic. The visuals utilize long exposure techniques to render city crowds in motion, contrasting the stillness of the models against the pace of the metropolitan environment. Models Juhyung Kang and Oli Lacey anchor the series, showcasing the garments under varied conditions ranging from diffused natural light to warm ambient interiors. The imagery prioritizes polished, commercial compositions with an emphasis on texture and contemporary design.

Commercial, Clean

Natural light

Menswear

Street

Advertising Campaign