Van Heusen

Apr 2026

The Van Heusen S/S 26 campaign masterfully recalibrates the aesthetic of the modern professional, bridging the gap between rigid corporate identity and a more relaxed, contemporary sensibility. Captured through the lens of photographer James Macari, the imagery favors a candid yet deliberate approach that leans into editorial minimalism, grounding high-end tailoring in the everyday rhythm of urban life. By utilizing soft, natural light, Macari emphasizes the tactile qualities of the collection—from the intricate weaves of geometric-patterned button-downs to the plush depth of leather-accented interiors. Fashion editor and stylist Michela Buratti deftly balances this versatility, curating looks that transition seamlessly from structured charcoal grey suits for boardroom presence to pastel-hued, short-sleeved polos for elevated leisure. The presence of models Juhyung Kang and Oli Lacey injects a sense of approachable confidence, as they navigate metropolitan intersections and modern architectural corridors with a composed, fluid grace. Throughout the commercial portrait series, the campaign remains anchored in a refined color palette and sharp, clean silhouettes that suggest a quiet, enduring sophistication. By focusing on the intersection of professional utility and personal style, the project reaffirms Van Heusen’s position within the luxury fashion houses sector, delivering a polished lookbook that feels both aspirational and inherently grounded in the practical reality of the modern man's wardrobe.

Lifestyle, Vertical, Commercial

Natural light

Luxury Fashion Houses, Fashion