Valentino: Valentino Vain Bag 2025 Campaign

Jun 2025

The Valentino Vain Bag 2025 campaign, developed under the creative direction of Alessandro Michele, presents the latest leather goods collection through a series of studio-based editorial compositions. Captured by photographer Sharna Osborne, the imagery leans into a retro, lo-fi aesthetic, utilising grainy textures and soft lighting to highlight the tactile qualities of the accessories and garments. The series features models Isabella Pascucci and Vera Lemelehes styled by Danny Reed in complex, layered looks that contrast sheer lace and ruffled tulle with structured tailoring. Set design by Victoria Salomoni relies on muted, solid-colour backgrounds, allowing the gold-toned hardware of the Vain handbags to serve as the visual focal point. Hair by Alex Brownsell and makeup by Masae Ito complete the look, maintaining a cohesive, high-fashion narrative across the collection.

Horizontal, Commercial

Coloured Seamless

Advertising Campaign