Valentino

Jun 2025

The Valentino Vain Bag 2025 campaign explores the intersection of luxury accessories and theatrical studio portraiture. Creative director Alessandro Michele crafts a series of character-driven vignettes, utilizing an evocative visual language that leans into retro and lo-fi aesthetics. Photographer Sharna Osborne captures these narratives through a lens defined by filmic grain, soft lighting, and nostalgic, desaturated color palettes. Featuring models Isabella Pascucci and Vera Lemelehes, the campaign places the Vain handbag collection within an array of high-fashion environments. Styling by Danny Reed prioritizes tactile textures—incorporating ruffled chiffon, intricate lace, and structured tailoring—while set designer Victoria Salomoni provides clean, minimalist backdrops that allow the collection's hardware and silhouettes to remain central. The work maintains a consistent, polished editorial sensibility, balancing commercial product focus with an atmospheric, retro-leaning stylistic approach.

Horizontal, Commercial

Luxury Fashion Houses

Coloured Seamless

Advertising Campaign