Valentino

Feb 2025

The Valentino Pavillon des Folies S/S 2025 campaign explores a theatrical, surrealist aesthetic within domestic interior settings. Photographed and directed by Glen Luchford, the editorial production features creative direction by Alessandro Michele and art direction by Christopher Simmonds, grounding the collection in a blend of rich, retro-inspired textures and elaborate set design. Fashion editing and styling by Jonathan Kaye highlight the collection's tailoring, accessorized with detailed lace gloves, patterned tights, and structured handbags. The project utilizes analogue film techniques to capture soft, warm lighting across botanical wallpapers, velvet furniture, and ornate accents, creating a distinct visual atmosphere that leans into a highly polished, curated narrative.

Editorial, Vertical, Clean

Analogue / film

Luxury Fashion Houses

Advertising Campaign