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Valentino: Valentino Chinese New Year 2026 Campaign

Date

Jan 2026

Description

Valentino’s Chinese New Year 2026 campaign leans into an atmospheric, cinematic aesthetic for this latest luxury fashion collection. Captured by photographer Julie Greve, the campaign features model LV Yifan within an intimate, restaurant-based setting that highlights the brand’s focus on structured tailoring and complex pattern work. Creative direction from Alessandro Michele defines the visual narrative, with fashion styling by Bianca Raggi emphasizing textured houndstooth and contrast-piping pieces. The imagery utilizes moody lighting and natural light cues to ground the collection in a grounded, vintage-inspired environment.

Style

Vertical, Moody

Color
Jet Black
Background

Café

Context

Advertising Campaign

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