Valentino

May 2025

For the Valentino Nellcôte Bag 2025 ad campaign, creative director Alessandro Michele orchestrates a vivid departure from high-gloss studio tropes, embracing a pastoral, sun-drenched narrative that channels a free-spirited, bohemian energy. Captured by photographer Julie Greve, the campaign leans into editorial minimalism, utilizing natural light to elevate the tactile, rugged qualities of the collection. The imagery centers on the Nellcôte bag—a statement piece defined by its tan and brown suede, heavy metallic studding, and dramatic fringe—integrated seamlessly into scenes of youthful, candid play. Models including Anton Pietzcker, Isabella Pascucci, Leander Martin, and Pati Bogusz inhabit a lush, grassy meadow, sporting a eclectic mix of denim, vintage-inspired lace, and leopard-print capes that reflect the collection's textural complexity. Styled by Danny Reed, the ensemble cast evokes a sense of authentic, unscripted camaraderie, with hula hoops and farm gates serving as whimsical prompts that ground the luxury accessories in a relatable, outdoor lifestyle context. This commercial storytelling successfully balances the structured heritage of the brand with a contemporary, relaxed aesthetic, creating a visual language that feels both aspirational and intimately familiar. By stripping away traditional artifice, the campaign highlights the movement and craftsmanship of the Nellcôte silhouette against a sprawling, organic backdrop.

Lifestyle, Editorial

Natural light

Bags & Accessories, Fashion