Valentino

Sep 2025

For the Valentino Fall 2025 ad campaign, creative director Alessandro Michele orchestrates a subversively domestic tableau that pushes the boundaries of luxury fashion. Captured by photographer Glen Luchford, the series unfolds within a claustrophobic yet captivating environment defined by high-gloss, deep red tiled walls. This choice of set design by Gideon Ponte transforms the mundane space of a restroom into a cinematic stage, where the intensity of the monochrome background provides a sharp, graphic contrast to the collection's intricate textures and layered silhouettes. The project leans into a surreal, editorial aesthetic, utilizing a blend of natural light and studio strobe to highlight the tactile quality of lace, tweed, and signature leather accessories. Stylist Jonathan Kaye curates a visual narrative that feels both candid and meticulously composed, with an ensemble cast including Clairo and Kembra Pfahler embodying the collection's eclectic elegance. Through the use of circular mirrors and high-angle perspectives, the campaign plays with reflection and fragmented viewpoints, elevating the brand's identity while maintaining a polished, avant-garde edge. This cinematic fashion editorial succeeds by anchoring high-end couture in an atmosphere of private, intimate disruption, proving that even the most stark, utilitarian surroundings can become a canvas for bold, high-fashion storytelling that lingers in the viewer's memory long after the initial glance.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion